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Freelance writing for business blogs 8: Corporate blogging quotes

April 22nd 2011 07:21

Blogging is amongst the fastest-growing areas of the interactive digital world, and the business world is embracing this powerful promotional tool quickly. New corporate blogs are appearing every day, and as a result Craig's List, freelancer.com and other web hangouts for writers are teeming with opportunities.

To win business blogging contracts, however, writers must be able to show that they understand the corporate blogging environment. You must show a potential client not only what you can write for them, but why and how that will benefit them.

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The previous articles in this series have offered plenty of opinion on corporate blogging as a powerful marketing tool, something you need to understand and believe if you are going to sell yourself as a writer of business blogs.

All that opinion so far, however, has been mine. Today I thought I’d offer the opinions of some other people.

The real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they’ve been.

Brian Clark, founder, copyblogger.com

Blogs can help bring humanity back into the workplace. We have become so concerned with communicating numbers and processes that employees have forgotten how to build relationships. How can companies ask employees to provide superior service and innovative thinking when everything they see and hear flies in the face of that? Blogs help create a culture that supports those behaviors.

Michael Wiley, senior vice-president, Edelman

Yes, blogging is entertainment. It is performance, each blog post a show; sometimes an opera, sometimes a 30-second commercial. Like a show, it may start with a bang, lead you along from song to song, have a great climactic moment, then leave the audience wanting more.

Lorelle Van Fossen, lorelle.wordpress.com

For me, the future of journalism is blogging.
Mary-Jo Foley, author, All About Microsoft, blogs.zdnet.com/microsoft

Game changing innovations are few and far between. They are usually simple concepts to describe but when they arrive it takes time to fully realize their importance and impact. Television was a game-changer, mobile phones were a game-changer, and blogging is also one.

Collis Ta’eed, freelanceswitch.com

What's the ROI of blogging? I get this question a lot. I'll never grow tired of it. I embrace it as a qualifier of which companies are ready for the responsibility of publishing a blog (they should ALL be reading them). One company I work with showed me how the traffic on their site had doubled since they started blogging. In fact, the blog (inexpensive) has more visitors and views than the corporate website (expensive). Well, there's some measurable ROI.
Mike Sansone, conversations.com

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Posted By: Chris Champion - Category: Blogging, Corporate blogs

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SaabsUnited – a voice for Saab, and blogging

March 21st 2011 04:33

Six years ago, somewhere in Melbourne, Australia, a man had an idea which would reverberate in the United States, Sweden and around the global automotive industry.

Steven Wade didn’t exactly save carmaker Saab from extinction, but he became a focus point for global support for the Swedish marque at a time when its future was very uncertain.

His efforts had sufficient effect, and Saab was sufficiently thankful, that the company contacted Wade and offered him a job.

All this was achieved by a blog.

Wade started his SaabsUnited blog six years ago and slowly attracted the interest of Saab aficionados around the world.

Then the world of Saab was thrown into turmoil when its owner, American automotive monolith General Motors, filed for bankruptcy.

Saab lovers are a passionate and committed lot, and in the SaabsUnited blog they found a rallying point to voice their opinions, fears and hopes.

Saab survived and so did the blog, so much so that just recently it featured a post which may be unique in the history of the bloggosphere.

The post was written by the chairman of Saab, Victor Mueller. It was a letter to Steven Wade, offering him a job with the Saab social media marketing team.

Come to Sweden, the offer said, and bring the blog with you – basically, keep doing what you have been doing, and we’ll give you a wage to do so.

Wade accepted. Last Friday he closed down the blog for a few two days while he, and SaabsUnited, moved to the other side of the world to continue proving the power of a good blog.

news.com.au

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Freelance writing, Making money by blogging

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Freelance writing for business blogs 5

November 1st 2010 10:54

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Inside story: the radically changing face of internal communications

"Internal communication is a means to an end, not an end in itself and part of its rationale is to help turn strategy into action by engaging, informing and directing employees." So says Bill Quirke, a former director of Burson-Marstellar and now managing director of Synopsis, a leading voice in the field of internal communication and the management of change.

The value of engaging employees in the aims of a company, and in the strategies chosen to achieve those aims, has long been known. The tools have developed over time, from bulletins pinned on notice boards through newsletters to emails to interactive web-based information pages.

And then came the internal blog, which is "radically changing the face of communications within enterprises", according to an academic paper prepared jointly by IBM and the University of Maryland, Baltimore County.

The paper was presented to the second annual International Conference on Weblogs and Social Media, held in Boulder, Colorado, in March 2007.

The "radical" change offered by internal blogs is that they allow communication between management and workforce to flow both ways.

"While at the minimum blogs empower employees to publicly voice opinion and share expertise, collectively they improve collaboration and enable internal business intelligence," the paper said.

Blogs offer a "more open medium of communication, enabling authors (bloggers) to reach out beyond their social networks, make new connections, and form communities. Collectively, this makes the community of bloggers highly influential.

"Tapping into this new channel to listen to and interact with their customers requires new initiatives from corporations. Businesses, both large and small, now recognise the power of blogs for engaging with customers, developing trust around their products and services, and improving media visibility. Most corporations are now blogging publicly.

"However, this covers only one side of the story. A second key aspect of blogs for business is their use within the organisation.

"Internal corporate (enterprise or business) blogs encompass all non-public blogs hosted within the organisation on their intranets. Employees use such blogs during the course of their daily responsibilities, to share expertise on products and services, to voice opinions, and to initiate discussions on issues of interest to other employees.

"Blogs protect the ownership of employee ideas. Overall, blogs are viewed as a collaboration tool enhancing productivity, and as an enabler for business and competitive intelligence. They are also considered as a tool for workforce journalism, an activity that can influence an organisation’s external presentation through public facing blogs or other communication channels."

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Freelance writing, Making money by blogging

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Freelance writing for business blogs 4

October 28th 2010 12:17

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Making money by blogging

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Freelance writing for business blogs 2

October 9th 2010 06:09

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Freelance writing, Making money by blogging, Social media

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Freelance writing for business blogs

October 2nd 2010 05:52

Blogging is amongst the fastest-growing areas of the interactive digital world, and the business world is embracing this powerful promotional tool quickly.

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Freelance writing

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The exhausted blogger

June 5th 2009 05:58

My huge following of fans, and I'd like to thank both of you, constantly asks me to write more in the way of advice for people in small business.

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Making money by blogging, Salient Point

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Will blogging rule the world?

April 15th 2009 04:34

the future of journalism - big call! although maybe thats what people are crying out for, more conversational, interactive news . . . something that a telecaster in a box cant provide maybe thats what people are crying out for, more conversational, interactive news. something that a telecaster in a box cant provide

Morgan Bell wrote the above comment in response to a quote on an earlier Bloggercises post by Mary Jo Foley, the widely known and read author of the All About Microsoft blog. Foley said, "For me, the future of journalism is blogging

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Making money by blogging, Salient Point

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I am in business 5

March 3rd 2009 06:54

You are at the beginning of the end of my story about my new business (and the one-man organisational dynamo who is my partner).

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Salient Point

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