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The exhausted blogger

June 5th 2009 05:58

My huge following of fans, and I'd like to thank both of you, constantly asks me to write more in the way of advice for people in small business.

I have always wanted to work for myself — to be answerable to no-one and reliant on nothing except my own skills and determination and will to wrestle with procrastination and win. It's been a lifelong dream and, showing an aptitude and canny understanding for business practices, I waited until 2009 and the world's greatest economic miasma to launch my company.

After four months, however, we here at Salient Point corporate blogging services have survived. Leaders of MBA courses at the world's elite universities ring regularly to learn our secrets, and the police watch constantly, convinced that anyone prospering in this business environment must have friends in the underworld.

They are all destined for disappointment, for my success is due to honest endeavour, and I have decided to reveal the secret for that success right here, exclusively to you.

I have found that the secret to business success is hard work. By hard work, I mean that, first, one must cut back drastically on the time spent playing Freecell and, second, one must write at least eight blog posts a day.

Do you find this figure shocking? Let me tell you that I do, and as fellow bloggers I'm sure you do too. I thought a blogging services consultancy would be like writing a few fun posts for Orble except people pay you for it. Instead, and this is the hard thing to grasp, running this business is more like a full-time job.

I need a holiday.

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Making money by blogging, Salient Point

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Will blogging rule the world?

April 15th 2009 04:34

the future of journalism - big call! although maybe thats what people are crying out for, more conversational, interactive news . . . something that a telecaster in a box cant provide maybe thats what people are crying out for, more conversational, interactive news. something that a telecaster in a box cant provide

Morgan Bell wrote the above comment in response to a quote on an earlier Bloggercises post by Mary Jo Foley, the widely known and read author of the All About Microsoft blog. Foley said, "For me, the future of journalism is blogging."

Morgan makes a good point, and we have only to look at the online versions of the major newspapers, where every news story has a box under it inviting comments, to see the trend.

As Morgan also said, Foley's statement is a big call. However, if blogging can be the future of publishing, and I think there's a strong argument that it can, then why can't it be the future of journalism? The Huffington Post was the most-read blog in the world during the US election campaign. It provided pure journalism and it was read by numbers which would leave some daily newspapers green with envy.

I think it's easy, in judging the present and the future of blogging, to think in terms of the millions of ordinary blogs rather than in terms of the thousands of extraordinary blogs.

Another thing which needs to be appreciated in judging the power and the future of blogging is the rapidly growing presence of blogging in the corporate world. Billions of dollars are spent every year on marketing, and blogging is the shooting star in the marketing firmament. When one appreciates that a blog can achieve everything that public relations can achieve, only better and with more accurate feedback, and that a blog can achieve everything that advertising can achieve, except much, much, much more cheaply, then things appear in a different perspective. (For those interested, read more on corporate blogging at Salient Point.)

Back in the publishing arena, consider this: newspapers are declining and blogging is growing. Every day, fewer people are making a living in newspapers, and more people are making a living from blogging. Will blogging ever catch up? I see no reason why not.

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Making money by blogging, Salient Point

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I am in business 5

March 3rd 2009 06:54

You are at the beginning of the end of my story about my new business (and the one-man organisational dynamo who is my partner).

In a way, I have to thank you, the reader, for the trail which has led us all to this point. Because the business is about blogging, and I came to blogging here on Orble just eight months ago.

The idea, which marries my skills as a journalist and writer with the pleasure and interest I have developed in blogging, is a consultancy offering corporate blogs.

It is a marketing tool which is growing quickly. IBM recently commissioned an academic paper on internal corporate blogs. When independent research company Forrester Research analysed Fortune 500 company blogs in early 2008, the The Wall Street Journal carried a story on the resulting report.

We are two men who believe we understand marketing, branding and promotional issues, and the role that corporate blogs can play in those processes.

Our company is called Salient Point and our first corporate blog, our own, can be found here.

Wish me luck. I am in business.

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Posted By: Chris Champion - Category: Blogging, Corporate blogs, Salient Point

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