August 26th 2011 22:34
"For 35 years, Canadian Living has been developing creative meal solutions for Canadian families."
Good on them. If only they would stick to recipes, within which the scope for mangling language is limited.
Of course, this atrocity has most likely been committed by someone outside the Canadian Living organisation. It has almost certainly been committed by someone from the International War on Language Alliance, also known as marketing.
Some people should never be allowed near a keyboard.
For anyone in marketing unsure why I have steam pouring from my ears, I appeal to any atom or two of interest in the integrity of language which remains within your buzz word-addled brain.
I do so by asking what is wrong with the following:
"For 35 years, Canadian Living has been developing creative meals for Canadian families."
Buzz words are instant clichés. They are communication tools for the lazy and the unimaginative. Tell that to your marketing lecturer.
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