Freelance writing for business blogs 8: Corporate blogging quotes
April 22nd 2011 07:21
Blogging is amongst the fastest-growing areas of the interactive digital world, and the business world is embracing this powerful promotional tool quickly. New corporate blogs are appearing every day, and as a result Craig's List, freelancer.com and other web hangouts for writers are teeming with opportunities.
To win business blogging contracts, however, writers must be able to show that they understand the corporate blogging environment. You must show a potential client not only what you can write for them, but why and how that will benefit them.
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The previous articles in this series have offered plenty of opinion on corporate blogging as a powerful marketing tool, something you need to understand and believe if you are going to sell yourself as a writer of business blogs.
All that opinion so far, however, has been mine. Today I thought I’d offer the opinions of some other people.
The real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they’ve been.
Brian Clark, founder, copyblogger.com
Blogs can help bring humanity back into the workplace. We have become so concerned with communicating numbers and processes that employees have forgotten how to build relationships. How can companies ask employees to provide superior service and innovative thinking when everything they see and hear flies in the face of that? Blogs help create a culture that supports those behaviors.
Michael Wiley, senior vice-president, Edelman
Yes, blogging is entertainment. It is performance, each blog post a show; sometimes an opera, sometimes a 30-second commercial. Like a show, it may start with a bang, lead you along from song to song, have a great climactic moment, then leave the audience wanting more.
Lorelle Van Fossen, lorelle.wordpress.com
For me, the future of journalism is blogging.
Mary-Jo Foley, author, All About Microsoft, blogs.zdnet.com/microsoft
Game changing innovations are few and far between. They are usually simple concepts to describe but when they arrive it takes time to fully realize their importance and impact. Television was a game-changer, mobile phones were a game-changer, and blogging is also one.
Collis Ta’eed, freelanceswitch.com
What's the ROI of blogging? I get this question a lot. I'll never grow tired of it. I embrace it as a qualifier of which companies are ready for the responsibility of publishing a blog (they should ALL be reading them). One company I work with showed me how the traffic on their site had doubled since they started blogging. In fact, the blog (inexpensive) has more visitors and views than the corporate website (expensive). Well, there's some measurable ROI.
Mike Sansone, conversations.com
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