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Facebook becomes the internet's No 1

March 18th 2010 06:14

Facebook is the new king of the internet. It has marched into the palace of Google and thrown the incumbent from his throne. Bow down, Google, Facebook now gets more hits than you do each day.

Who would have thought it a couple of years ago when Facebook insisted, against a tidal wave of opposition, on revamping its format. MySpace (remember them?) was still a player back then, and nobody had heard of Twitter, and Facebook appeared to be shooting itself in the foot.

Now, according to new numbers from Hitwise, it is top dog in US web site hits. It has been a rapid rise: Facebook's hit share for the week to March 6 this year was 185 per cent higher than for the same week last year.

Google's share was up 9 per cent for the same period.

Between them, they accounted for 14 per cent of all US internet visit for the review week.

There is a quirk in these figures, however. The measurement is expressed as a percentage of all web hits. For the week, Facebook had 7.07 per cent of all hits and Google 7.03. Yahoo Mail was third with 3.80 per cent and Yahoo (search engine) fourth with 3.67 per cent. If you combine the two Yahoo figures, which seems an entirely resonable thing to do, Yahoo moves into first place.

Then again, on that basis one could add the 2.14 per cent of fifth-place YouTube to the score of Google, which owns it, which would put Google back in first place.

Facebook had better not get too comfortable on the throne.
www.techcrunch.com; image: www.easpd.eu

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Posted By: Chris Champion - Category: Facebook, Social media

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Facebook takes the innovation cake

February 24th 2010 02:20

Facebook is the most innovative tech company on Earth, according to an annual review of corporate imagination by Fast Company magazine.

The full list of 50 corporate innovators can be seen here.

Facebook’s journey to undisputed leader of the social networking revolution has been a rocky one, beating out challenges from MySpace and Twitter, and overcoming disgruntled customers who fiercely opposed changes to the way the site worked.

Facebook’s decisions, however, appear to have been justified. Fast Company believes so, saying Facebook earned top spot because of its speed of development and growth. “Somewhere along the road to becoming the platform of choice for 400 million users in every country on earth, the company grew up,” Fast Company said.

Last year’s winner, the team behind the Barack Obama digital presidential campaign, has apparently found nothing to be innovative about since helping Obama moved into the Oval office. They didn’t make it into the Top 50 at all in 2010.

Twitter – which feels like it has been a major part of our lives forever but which really only became a global phenomenon last year – made it onto the list for the first time this year. Only barely, however, coming in at Number 50, and there is widespread opinion, despite news out today that Twitter is still growing steadily, that its format is too limited and that it may be the next big disappearing act.

At number 15 on the list is Spotify, the site which is redefining music delivery. Its entry, let alone at such an elevated position, is remarkable because the service has not yet launched in the US.

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Posted By: Chris Champion - Category: Facebook, Social media, Twitter

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