SaabsUnited – a voice for Saab, and blogging
March 21st 2011 04:33
Six years ago, somewhere in Melbourne, Australia, a man had an idea which would reverberate in the United States, Sweden and around the global automotive industry.
Steven Wade didn’t exactly save carmaker Saab from extinction, but he became a focus point for global support for the Swedish marque at a time when its future was very uncertain.
His efforts had sufficient effect, and Saab was sufficiently thankful, that the company contacted Wade and offered him a job.
All this was achieved by a blog.
Wade started his SaabsUnited blog six years ago and slowly attracted the interest of Saab aficionados around the world.
Then the world of Saab was thrown into turmoil when its owner, American automotive monolith General Motors, filed for bankruptcy.
Saab lovers are a passionate and committed lot, and in the SaabsUnited blog they found a rallying point to voice their opinions, fears and hopes.
Saab survived and so did the blog, so much so that just recently it featured a post which may be unique in the history of the bloggosphere.
The post was written by the chairman of Saab, Victor Mueller. It was a letter to Steven Wade, offering him a job with the Saab social media marketing team.
Come to Sweden, the offer said, and bring the blog with you – basically, keep doing what you have been doing, and we’ll give you a wage to do so.
Wade accepted. Last Friday he closed down the blog for a few two days while he, and SaabsUnited, moved to the other side of the world to continue proving the power of a good blog.
news.com.au
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