World's oddest book title
March 28th 2009 00:40
Philip Parker is at it again.
Parker, a marketing professor at the INSEAD business school in France, has been in the news before as the most prolific author in the history of publishing. He has more than 100,000 books listed under his name on amazon.com, and claims to have published more than 200,000 in total.
For more on his patented computer algorithms (another way of saying his laptop writes books while he sleeps), see our earlier report here.
Now he is in the news again, being named by The Bookseller as the winner of the 2009 Oddest Book Title of the Year prize. The prize-winning book title is: The 2009-2014 World Outlook for 60-milligram Containers of Fromage Frais.
Published by the author's own Icon Group International, the book is available at amazon.com for US$795, Professor Parker's pricing policies being as quirky as his book-naming conventions.
www.readersread.com
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Comment by Norm
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Pa?
Is that you, Pa?
I got the gold right here, Pa.
Comment by Chris Champion
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Norm?
Is that you, son?
Hand it over, boy.
Comment by Spike 2
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100,000 titles. I wonder how many he sells, if any. It makes me think of all those pseudo-articles and blog entries I keep running across that barely make sense - I always wonder if they're just mashed-together crap or if the person really writes that badly.
eBooks aren't always worthwhile, I guess. He wouldn't be the person selling all those "make $43,000 a month in your sleep" schemes, would he?
Comment by Norm
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I gather Philip Parker's first loyalty is to his academic vocation in business marketing, and that the publishing by algorithim is more a demonstration of innovative marketing than a cash generator. The huge prices he puts on those publications is, I think, his humorous way of saying that.
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