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I am in business 5

March 3rd 2009 06:54
home businessman

You are at the beginning of the end of my story about my new business (and the one-man organisational dynamo who is my partner).

In a way, I have to thank you, the reader, for the trail which has led us all to this point. Because the business is about blogging, and I came to blogging here on Orble just eight months ago.


The idea, which marries my skills as a journalist and writer with the pleasure and interest I have developed in blogging, is a consultancy offering corporate blogs.

It is a marketing tool which is growing quickly. IBM recently commissioned an academic paper on internal corporate blogs. When independent research company Forrester Research analysed Fortune 500 company blogs in early 2008, the The Wall Street Journal carried a story on the resulting report.

We are two men who believe we understand marketing, branding and promotional issues, and the role that corporate blogs can play in those processes.

Our company is called Salient Point and our first corporate blog, our own, can be found here.

Wish me luck. I am in business.



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26 Comments. [ Add A Comment ]

Comment by Norm

March 3rd 2009 07:14


Consumption Malfunction
Equal and Opposite
Arses and Elbows
Footy Power
Very snappy, Chris.

Comment by Chris Champion

March 3rd 2009 07:14


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Thank you! Do you like my tie?

Comment by Norm

March 3rd 2009 07:22


Consumption Malfunction
Equal and Opposite
Arses and Elbows
Footy Power
If there's anything I can do - like take 10% for doing nothing - let me know.

Comment by Teresa Ralton

March 3rd 2009 09:38


MRS SMITH
READ THIS
SISTERS IN CRIME
Very professional looking. Wishing you luck in your business, Chris.

Comment by Janet Collins

March 3rd 2009 11:54


Acceptable Etiquette
The Social Critic
Janet Collins Blog
I like the tie but the shirt needs a bif of work.

Here's to yo in your new venture, Chris. I hope this doesn't mean you will all of a sudden be absent from Orble because it would be sad if you no longer posted here.

Good luck. Maybe your venture will be SO successful that you may just need us to keep up.

I hope it goes really well.

Comment by Spike 2

March 3rd 2009 12:39


Qwerk
Peanut Butter

Once again, congo-rats, Chris!

Comment by Chris Champion

March 3rd 2009 19:08


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Norm, be on my desk at 8am please.

Teresa, thanks, I like the design too. Nothing like simplicity to give a good impression.

Janet, but, but ... it's my favourite shirt. As for Orble, I'm allocating early morning time to keep posting.

Spike, thanks again. The first link (of what will hopefully become millions - we're aiming for the end of next week on that one) was on your blog. You can't have too many of those linky things, so here's another one to the Salient Point blog

Comment by HoundChef

March 3rd 2009 19:39
Way to go Chris. Your partner seems a little wet behind the faucets, but I'm willing to bet you can keep him? in line. Looking forward to you making millions in a day or two. Zeus and Roux want you to know they are pround of you too. I suspect that your lovely greys will be proud when they get their fur lined beds.

Comment by Chris Champion

March 3rd 2009 19:43


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Hi Janice,

Thank you! Tell Zeus and Roux that, when we move into the high-rise, marble-halled corporate HQ (probably not before the end of next month), I will name two of the larger conference rooms after them

Comment by HoundChef

March 3rd 2009 19:46
I'll tell 'em and I'm pretty sure they'll be pickled tink. Now there's a picture.

Comment by Poobah

March 3rd 2009 23:13
Wow bro!!! Go bro!!!! Oops, my apologies, is that too much in the way of exclamation marks???????? ;>

Comment by Chris Champion

March 3rd 2009 23:15


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Yes

Thank you

How's my lovely nephew?

Comment by Samantha Elley

March 3rd 2009 23:43


Food Journo
The Sandwich Shak
Vintage Foodie
Little House among the Canefields
Congratulations! My little writing business has recently had a spike too, so I feel your excitement. All the best.

Comment by The Rusty Can

March 4th 2009 02:24


Everything
Looking good, Chris (both the tie and the website) .
Congratulations and good luck!!

Comment by Chris Champion

March 4th 2009 02:26


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Rusty, thank you! (But why don't people compliment my shirt?)

Comment by sam sall

March 4th 2009 17:04


Speech Starter
Health Matters
your site looks great
good luck

Comment by James Rickard

March 5th 2009 01:31


unlucky_ fishermen.com
Angling Fish
Check this out...
Good for you!!! When you need a fishing column I'm your man.

Comment by Chris Champion

March 5th 2009 01:34


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Thank you James. I can tell you we're planning to have a whale of a time.

Comment by Paul

March 5th 2009 03:34


Surreal Short Stories
What a great post! And topical! So glad I found it. All power to your arm/s. P.

Comment by Chris Champion

March 12th 2009 10:30


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Paul, thanks for your comment, the existence of which I have somehow overlooked for a week. My arms also thank you.

Bella, I bought that tie in Hong Kong, so it has a strong Chinese connection. I admit, however, that it was made in Italy.

Comment by HoundChef

March 12th 2009 14:49
I like the tie and the shirt. They both show a certain, how you say? humm, Style!

Now get to work and quit reading posts.

Comment by Chris Champion

March 12th 2009 19:01


Vyoos
Zoomies
Bloggercises
The Blog of Lists
Newly Old
Money Whither
Thank you Janice. Yes Ma'm Janice.

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