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The exhausted blogger

June 5th 2009 05:58
busy worker

My huge following of fans, and I'd like to thank both of you, constantly asks me to write more in the way of advice for people in small business.

I have always wanted to work for myself — to be answerable to no-one and reliant on nothing except my own skills and determination and will to wrestle with procrastination and win. It's been a lifelong dream and, showing an aptitude and canny understanding for business practices, I waited until 2009 and the world's greatest economic miasma to launch my company.


After four months, however, we here at Salient Point corporate blogging services have survived. Leaders of MBA courses at the world's elite universities ring regularly to learn our secrets, and the police watch constantly, convinced that anyone prospering in this business environment must have friends in the underworld.

They are all destined for disappointment, for my success is due to honest endeavour, and I have decided to reveal the secret for that success right here, exclusively to you.

I have found that the secret to business success is hard work. By hard work, I mean that, first, one must cut back drastically on the time spent playing Freecell and, second, one must write at least eight blog posts a day.

Do you find this figure shocking? Let me tell you that I do, and as fellow bloggers I'm sure you do too. I thought a blogging services consultancy would be like writing a few fun posts for Orble except people pay you for it. Instead, and this is the hard thing to grasp, running this business is more like a full-time job.


I need a holiday.


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Blog writer wanted

June 3rd 2009 01:09
remington typewriter

Candidates should be female, aged 29-39, and resident of Melbourne, Australia.

Salient Point, my corporate blogging services company, is negotiating with a cable television content provider to write a blog for a TV station. The station shows re-runs of favourite 1980s, 1990s and early 2000s series, including all the most popular ones (Friends, Will & Grace, Ally McBeal, Baywatch etc).

The blog will build readership in two ways. The first is through content around the theme of celebrities: news, reviews, historical anecdotes, polls, trivia etc. The second is through content which appeals directly to the TV station's dominant demographic — women in the 29-39 year-old age group.

We need someone to be the face and the heart of the blog, a woman from this age group with a passion for TV and an interest in celebrity news and issues.

She must also be a professional-level writer, preferably with a media or PR background. She must be confident dealing with client management, capable of generating unique and engaging content, and able to build and sustain readership loyalty.

Pay is A$55 per hour. The number of hours involved is not yet known, but will be a minimum of 2.5 hours a week and a maximum of 7.5 hours a week.

Please respond to Chris dot Champion at salientpoint dot com dot au.
image: getcalhoun.com







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Will blogging rule the world?

April 15th 2009 04:34
the future of journalism - big call! although maybe thats what people are crying out for, more conversational, interactive news . . . something that a telecaster in a box cant provide maybe thats what people are crying out for, more conversational, interactive news. something that a telecaster in a box cant provide

Morgan Bell wrote the above comment in response to a quote on an earlier Bloggercises post by Mary Jo Foley, the widely known and read author of the All About Microsoft blog. Foley said, "For me, the future of journalism is blogging."

Morgan makes a good point, and we have only to look at the online versions of the major newspapers, where every news story has a box under it inviting comments, to see the trend.

As Morgan also said, Foley's statement is a big call. However, if blogging can be the future of publishing, and I think there's a strong argument that it can, then why can't it be the future of journalism? The Huffington Post was the most-read blog in the world during the US election campaign. It provided pure journalism and it was read by numbers which would leave some daily newspapers green with envy.

I think it's easy, in judging the present and the future of blogging, to think in terms of the millions of ordinary blogs rather than in terms of the thousands of extraordinary blogs.

Another thing which needs to be appreciated in judging the power and the future of blogging is the rapidly growing presence of blogging in the corporate world. Billions of dollars are spent every year on marketing, and blogging is the shooting star in the marketing firmament. When one appreciates that a blog can achieve everything that public relations can achieve, only better and with more accurate feedback, and that a blog can achieve everything that advertising can achieve, except much, much, much more cheaply, then things appear in a different perspective. (For those interested, read more on corporate blogging at Salient Point.)

Back in the publishing arena, consider this: newspapers are declining and blogging is growing. Every day, fewer people are making a living in newspapers, and more people are making a living from blogging. Will blogging ever catch up? I see no reason why not.


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Minding my own business

March 13th 2009 08:34
home businessman

I can draw breath. A very deep breath. After two weeks of frenzy, the new business has both a finished web page and its own corporate blog.

[ Click here to read more ]
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I am in business 5

March 3rd 2009 06:54
home businessman

You are at the beginning of the end of my story about my new business (and the one-man organisational dynamo who is my partner).

[ Click here to read more ]
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