Freelance writing for business blogs 4
October 28th 2010 12:17
Blogging is amongst the fastest-growing areas of the interactive digital world, and the business world is embracing this powerful promotional tool quickly. New corporate blogs are appearing every day, and as a result Craig's List and other web hangouts for freelance writers are teeming with opportunities.
To win business blogging contracts, however, writers must be able to show that they understand the corporate blogging environment. You must show a potential client not only what you can write for them, but why and how that will benefit them.
In this, our fourth post on the world of corporate blogging, we look at the selling corporate blogs to small business.
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Small business, big voice
Corporate blogs can be many things to many businesses, but arguably the smaller the enterprise, the more impact a blog can have on its industry credibility and branding presence.
A small business blog reaches out to a big business community. The potential audience is not just your workforce and existing customers, it is the entire industry within which you operate.
The creation of a community of common business interests is the single most important function of a small company blog, and blogs may be able to do this better than any other marketing or networking strategy.
Small business is moving into the information age surprisingly slowly. A US survey in September 2008 by small business advisory service Warrillow & Co showed only about 41 percent of small American enterprises had their own interactive websites.
Which means there are still plenty of Positions Vacant signs for industry voices. No application is necessary – just get in quick before someone else becomes the centre of attention.
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