Facebook becomes the internet's No 1
March 18th 2010 06:14
Facebook is the new king of the internet. It has marched into the palace of Google and thrown the incumbent from his throne. Bow down, Google, Facebook now gets more hits than you do each day.
Who would have thought it a couple of years ago when Facebook insisted, against a tidal wave of opposition, on revamping its format. MySpace (remember them?) was still a player back then, and nobody had heard of Twitter, and Facebook appeared to be shooting itself in the foot.
Now, according to new numbers from Hitwise, it is top dog in US web site hits. It has been a rapid rise: Facebook's hit share for the week to March 6 this year was 185 per cent higher than for the same week last year.
Google's share was up 9 per cent for the same period.
Between them, they accounted for 14 per cent of all US internet visit for the review week.
There is a quirk in these figures, however. The measurement is expressed as a percentage of all web hits. For the week, Facebook had 7.07 per cent of all hits and Google 7.03. Yahoo Mail was third with 3.80 per cent and Yahoo (search engine) fourth with 3.67 per cent. If you combine the two Yahoo figures, which seems an entirely resonable thing to do, Yahoo moves into first place.
Then again, on that basis one could add the 2.14 per cent of fifth-place YouTube to the score of Google, which owns it, which would put Google back in first place.
Facebook had better not get too comfortable on the throne.
www.techcrunch.com; image: www.easpd.eu
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